The need for the mining industry to work together on a national basis to overcome negative perceptions; lack of promotion of positive industry activities; and the lack of a social media presence was discussed at the fifth event in the SACOME Lunch Series on October 12. Libby Lyons, General Manager External Relations, Atlas Iron, spoke candidly about the need for a collaborative approach to resources branding, sharing her experiences with Atlas - the first junior iron ore explorer in the Pilbara to progress through to production.
Noting that the resources industry has the best practice in safety and environmental management, and contributes extensively to the community through generous corporate social responsibility programs, Ms Lyons explained that a collaborative approach to communicate the realities and benefits is needed to combat negative stereotypes and anti-mining social media groups. She praised the Chambers for their work in their subsequent states, but highlighted the need for a national approach to the issues by mining companies and the industry as a whole.
Ms Lyons also noted that the Government needs to listen to the junior explorers instead of just the "big guys", especially in terms of policy. The success story of Atlas Iron and the positive work the company is doing in Perth was used as an example of how the mining industry gives back to the community.
Click here to view the presentation.
SACOME thanks special event sponsor Beach Energy and all the SACOME annual sponsors for their support.